That’s what my old football coaches used to yell as I was about to make a tackle.

But why?

Because otherwise I’d be slowing down before I reached the runner…I’d have no momentum and no power to stop the person breaking through the line of scrimmage.

In a nutshell the running back would have the advantage and instead of delivering a blow I’d be on the receiving end of one. Which, for obvious reasons, is no fun at all. (In case you didn’t know…)

So instead my focus was on a point past the ball carrier and I did my darnedest to get there. True, I usually didn’t reach that imaginary spot — but it did help me win more battles than I lost. 

By focusing my efforts on running through the person, the tackle would usually take care of itself. Maybe I wasn’t able to wrap my arms all the way around. Or pull their legs up into my chest. But the other person knew what just happened…

My point is — if you only aim for the runner (or at just putting your home on the market)  then you won’t make the tackle (or the sale). But if you aim past the runner (at actually selling your home) you will.

Putting your home on the market isn’t the point. It’s only the beginning.

Instead you should focus on the end result — getting an accepted offer. It’s the follow through that will get you to that point.

For example, what will you do if you have no offers the first 3 weeks your home is listed?

What if comments from showings aren’t what you expected? Will you make changes?

How will you react if your agent brings up a price reduction? Or asks you to paint a bedroom?

To often we race to the starting line and completely neglect the actual point of the race — to actually finish.

What will you do so you can finish the race?

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Written by Adam Holberg — Castle Rock Lake Real Estate Agent. You can call/text me at 608-542-0178 or send me an email at holberga [at] firstweber [dot] com.

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