wisconsin_rapids_fireworks

No doubt you’ve seen them up and down the interstate. Up here it’s Victory Fireworks, down towards Madison it’s Cornellier (sp) Fireworks.

With there huge ‘showrooms’ and 4 for 1 deals.

Plus multiple billboards for each store.

My question is how are these stores turning a profit?

Billboards on the interstate will run more than $800/month. For each. Plus you have overhead, land, the building, and personnel. And a bunch of other stuff as well.

Yes, they’d do a brisk business during the 4th of July. But what about in October? Or April?

And maybe I’m in the minority but I’ve never bought fireworks. And the majority of people I know aren’t purchasing hundreds of dollars worth of fireworks every year either…

Multiple stores only selling fireworks. I shake my head every time I drive past another one… Or maybe it’s because I’m to dense to get it…

Oh, and happy 4th of July!

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