I’m going to be quoting First Weber a little bit here…but please bear with me…
“First Weber has launched one of the most innovative marketing programs in the nation! Front Runner is an impressive multi-media inter
net marketing package available exclusively through First Weber Group in Wisconsin.”
I understand why you rolled your eyes at the above statements. Who says Front Runner is innovative? Really the nation? But, stay with me… Over the next week or so I’ll demonstrate why and how Front Runner will benefit you. It doesn’t matter whether you’re buying or selling a home.
Today I’m going to provide an overview of what Front Runner actually is. In later posts I’ll break down the individual parts of Front Runner and explain why each is important to buyers in Wisconsin Rapids. And if it’s important to buyers, it then becomes important for a seller.
First Weber provides these tools automatically through Front Runner:
- Smart yard signs with Call Capture, Texting and Media Presentation capabilities
- Interactive slide shows with Google street maps, audio and music
- Streaming video exposure on First Weber’s YouTube channel
- Exposure on major real estate sites including: Yahoo Real Estate, Zillow, Trulia, FrontDoor plus many more
- Single property websites
- Enhanced reporting to show where and how often properties are viewed online
First Weber Group has been number 1 in total sales the past two years in Wisconsin Rapids. Outpacing all other real estate companies in the area. Before it was smart to list with First Weber because we handled the majority of buyers and sellers in Wisconsin Rapids… Now it becomes even smarter to list with First Weber because we’re using technology to better reach the needs of today’s home buyer.
Using technology for technologies sake isn’t going to sell your home any quicker. But, if I use technology that’s designed to meet the new breed of buyer, your home will sell sooner. Why? It’s all about expectations… How do they expect to locate information? How do they expect the interaction with a Realtor to proceed? Buyers will not adapt to Realtors… Realtors have to adapt to the new buyer… The more places I put your home so it’s seen, the better it is for you and your home. If I take a few pictures, throw together a description and wait for the administrative assistant to upload it to the MLS… (I won’t, read here and here) That home, your home, may be sitting there for awhile.
It’s that easy, well for some…
I’ll get into the specific demographic data in a later post. Here’s a teaser–the average buyer is over twenty years younger than the average real estate agent. Odds are, if you’re reading this you’re my age, 30 something… You go about things very differently than someone 10 or more years your elder. Front Runner is designed to meet your needs.
Stay tuned, more to come. If you don’t want to miss a thing, why not subscribe, and all subsequent posts will be delivered to your inbox. It’s free, and you can always stop whenever my posts stop meeting your needs. Of course, I hope that never happens! 
If you’re thinking of selling, please read what I’ll do when listing your home. Not only will you receive the full weight of the number 1 agency in Wisconsin Rapids, plus Front Runner but you’ll also receive more marketing designed to sell YOUR home and not every other home on the MLS.
Click here to read the next article which explains fully our website, FirstWeber.com.
PHONE: (608) 542-0178
My name is Adam Holberg and I’m a Realtor with First Weber of Wisconsin Rapids. This website is designed to inform and help bring conversation to a topic I love, real estate.
Hi Adam,
Very nice post. Good job explaining Front Runner. To Adams’s blog readers, here is a disclaimer: I also work for First Weber and I worked on the Front Runner project.
I echo your enthusiasm. We promote Front Runner as one of the most innovative programs in the nation because :
To our knowledge, we are the only real estate broker in the United States to implement such a program for every listing, automatically. First Weber has the exclusive in Wisconsin. The developers of Front Runner have clients all over the country… none of them are using Front Runner to the extent First Weber is.
I am happy you are writing about it. I may link to your Wausau stats on the First Weber blog.